Memphis Grizzlies announce partnership with Cintron World
The Memphis Grizzlies today announced a new multi-year partnership with Cintron World, a lifestyle beverage brand with a line of sparkling flavored energy beverages and replenishing revitalizer shots making Cintron an official partner of the Memphis Grizzlies. Cintron’s line of sparkling flavored energy beverages are the preferred energy drink of Memphis Grizzlies and the sole energy drink available to patrons at FedExForum, for all games and concerts.
“Grizzlies fans and FedExForum attendees are going to love Cintron. We are thrilled to help launch the brand here in Memphis,” said Anthony Macri, Vice President of Partnership Marketing for the Grizzlies. “Our ability to connect a new, innovative beverage with our young, on-the-rise team made the alliance a no-brainer.”
Connecting Cintron’s emphasis on design and style to player fashion, they will become the presenting partner for the Grizzlies player walk-in content campaign. Fans will be able to see all their favorite players’ gameday fashions on the Memphis Grizzlies-affiliated social media accounts.
In addition, the Grizzlies and Cintron will give fans a chance to win floor seats and “money can’t buy” experiences at selected games. Contest details will be released at a later date. Fans coming to FedExForum will also have the opportunity to purchase Cintron’s Classic, Classic Sugar-Free or Cranberry sparkling energy beverage at all Grizzlies and Tigers games as well as other events at FedExForum.
“We are very excited to launch Cintron in Memphis as an official partner with the Grizzlies and FedExForum. We hope fans embrace the Cintron brand and enjoy Cintron beverages that will energize them to look good and feel great,” said Chelsea Brehm, Co-Founder and Director of Cintron World. “The Memphis Grizzlies are an awesome team and a great organization, so we see this as more than just a partnership with our Cintron Sparkling Energy Beverages; it is Cintron’s commitment to celebrating the Memphis community!”